Listening tools count mentions. Watchtower reads every one — an AI judge scores the sentiment, weighs the risk, and fires only the alerts that matter straight to your channel. In seconds.
Every minute the internet says something about your brand. Old tools hand you a pile of mentions and a search box. Watchtower hands you the verdict — what's a crisis, what's an opportunity, what's just noise — and tells you the moment it matters.
An AI verdict and a signed sentiment score on every single post.
Judged against your rules and your no-go's — never a generic model.
Straight to your channel, with the post and the reason it fired.
You describe what matters in plain language. Watchtower compiles it into one consistent rule-set — a constitution — and rules on every post, at scale.
Every post gets a −100 to +100 score with a label and a theme tag — so trends are measured, not guessed.
“Alert me on any real fire, accident or safety claim.” We compile your words into one rule-set the judge follows every time.
Genuine brand chatter is separated from jokes, bots and spam — so your alerts stay signal.
Open any verdict to see why the judge ruled the way it did, and which rule the alert matched. No black box.
Two sellable modules — and the AI judge that powers them both, on every post.
Keyword & brand monitoring across every platform, with an AI verdict and sentiment score on every captured post.
Track specific creators — their content, metrics and sentiment — and get pinged on the milestones that matter.
The intelligence both modules run on. It reads every captured post and rules on it — consistently, at scale.
You pick the destination, we deliver there. Start with Telegram today; Slack and Microsoft Teams are next.
Connect a group or channel in three steps, send a test, and you're live.
● Available nowRoute brand & creator alerts to any Slack channel your team watches.
Coming soonPush alerts into the Teams channels where your comms team operates.
Coming soonThree steps, fully automated, running around the clock.
Set your keywords and the creators you care about. Watchtower captures every matching post across all five platforms.
The judge reads each post against your rules, assigns a verdict, and scores sentiment with a theme tag.
When a post trips a rule, the alert lands in seconds — with the post, the score, and exactly why it fired.
The intelligence layer competitors leave to you — built in.
Clean, Risk or a named alert-type — assigned the moment a post is captured, not in a weekly report.
−100 to +100, with a theme.
Your words, compiled into a consistent rule-set the judge applies every time.
See where the conversation lives and how perception moves, by platform.
To your channel, the moment it matters.
Roster the creators who shape your brand and watch their content, metrics and sentiment — same console, no second tool.
Application-based access — accounts are provisioned after approval. Each plan sets your Watchtower keywords and Influencer accounts.
For a brand getting started — keep an eye on the essentials and the creators who matter most.
For brands that need real coverage across the conversation and the creators driving it.
For teams that want to put the whole dataset to work — and let AI find the next move.
Application-based access. No credit card — accounts are provisioned after approval.
No credit card. Application-based — we'll be in touch after review.